Customer loyalty is one of the cornerstones for every successful business, which is why it is no surprise that many businesses offer club memberships, frequent customer rewards and many other loyalty program incentives to their customers. However, the massive multitude of clubs and programs can be frustrating for customers to navigate, as they try to maneuver between the numerous club cards in their wallets and online, often finding it difficult to keep track of their point status and where they can be redeemed.
The advent of blockchain technology has brought with it some novel advancements, with one of them being the emergence of initial coin offerings (ICOs). This innovative mechanism for capital-financing has powerful consequences, for one, ICOs are challenging the commonly held view that investing in promising early stage start-ups is a right reserved exclusively for VC funds or high-net-worth individuals. Despite the immense promise that this novel fundraising tool possesses, its immaturity has resulted in fraudulent acts that are a stain on the overarching goals of the cryptocurrency community. Thus, avoiding such deceitful activity is a must.